With 240 participants from more than 50 countries, the first MOOC at UBT in collaboration with EdX goes into its first round. Congratulations Professor Herbert Woratschek and the dedicated MOOC Team!
If you’re interested in learning more about the MOOC and how to enrol, please don’t hesitate to get in touch and click on the image below to see the teaser video.
The MOOC ‘Value Co-Creation in Sport Management – A New Logic in a Changing Society’ covers the following topics:
Overview the traditional logic – the logic of sport products – used to analyze sport events
Discover an innovative logic in sport management – the logic of value co-creation – and its advantages in practical use
Contrast the traditional logic with the value co-creation approach
Analyze authentic examples and case studies conducted by international researchers
Learn about sport sponsorship, branding, and ticketing
Analyze the role of social interactions in sport events, and obtain key management knowledge for a changing society
Check your acquired understanding for sport management through interactive exercises